Additional Marketing Resources

Visit the resources for additional information and tools to market your campaign.

Beaconfire Consulting

• 'Tis the Season...Already?

hitdonate.net

• A Guide to Web Site Design for Fundraising

TechSoup

• Guerilla Marketing 101: Get the Word Out
• Moving Audiences to Action
• Jakob Neilson: Web Site Usability and Accessibility for Nonprofits

•	Capture Attention - Ease of use/navigation - Dynamic content - Interactive functionality
•	Drive to Action - Strong messages - Push content and actions to users - Clear paths to action - Build e-mail subscriber lists
•	Nurture Interest - E-communications - Dynamic content - Close the loop on actions - Tease to next action

Click here for related sites, tools, and additional resources.