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One of the key components of any fundraising or volunteer recruitment campaign is marketing. Without purposeful outreach and promotion, you will find that you will have a difficult time meeting your goals. How, for example, will you attract new users, and get existing users to return, to your Web site? Marketing cannot remove all challenges from the equation, but it can certainly be used to your advantage.

1.Formula for Marketing Success 4.Email Communications
2.Tactics for Online Marketing5.Content & Design
3.Media Outreach6.Measuring Your Marketing Efforts

Create Successful Marketing Campaigns
Get Started
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Capture Attention
-Ease of use/navigation
-Dynamic content
-Interactive functionality
Drive to Action
-Strong messages
-Push content and actions to users
-Clear paths to action
-Build e-mail subscriber lists
Nurture Interest
-Dynamic content
-Close the loop on actions
-Tease to next action

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