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Internet fundraising is about building relationships online. It is not about replacing your "traditional" or offline strategy, but about integrating it into your organization's mission and communications. To be successful at online fundraising, however, a nonprofit organization needs to go beyond having a Donate Now button on its web site. The key to effective online fundraising is to have a campaign - a specific, timed, and targeted event that aims to solicit support from individuals around a theme or issue that is important to your organization.

The main steps you'll want to follow to execute a successful online fundraising campaign are as follows:

1.Define Your Audience 4.Select Your Internet Tools
2.Translate to the Internet5.Launch Your Campaign
3.Define Your Goals6.Evaluate Your Success

Collect Online Donations
Get Started
Receive donations on your Web site today using Network for Good's Donate Now service.
» Click here to find out how.
Holiday Buttons
Add a little holiday cheer; replace your current Donate Now button with our seasonal edition.
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Capture Attention
-Ease of use/navigation
-Dynamic content
-Interactive functionality
Drive to Action
-Strong messages
-Push content and actions to users
-Clear paths to action
-Build e-mail subscriber lists
Nurture Interest
-Dynamic content
-Close the loop on actions
-Tease to next action

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