Internet fundraising is about building relationships online. It is not about replacing your "traditional" or offline strategy, but about integrating it into your organization's mission and communications. To be successful at online fundraising, however, a nonprofit organization needs to go beyond having a Donate Now button on its web site. The key to effective online fundraising is to have a campaign - a specific, timed, and targeted event that aims to solicit support from individuals around a theme or issue that is important to your organization.
The main steps you'll want to follow to execute a successful online fundraising campaign are as follows:
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