Step 3: Define Your Goals
Clearly define the outcomes you are trying to achieve and how you will measure your success in reaching them. If you are doing a financial appeal, decide how often you plan to contact your audience(s), and how you plan to follow up with them post-appeal.
Determine what metrics and data points will help you evaluate whether the campaign has worked. For example, you might count dollars collected as a start, the number of new e-mail addresses added to your e-newsletter list, the number of people who sent an e-card, or the number of visits to your Web site.
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