Network For Good | Holiday Campaigning

Welcome to Network for Good's Giving Season Guide. We present this guide as a way to help you navigate through the busy end-of-year giving season, a time when the bulk of charitable giving occurs. Here, you will find information on:

How to aquire and engage donors and volunteers during the holiday season;
Tips on how to most effectively market your organization;
How to increase awareness of your mission to your constituents; and
Which "best practices" apply to your success every day of the year

Network for Good's Giving Season Guide is being brought to you in partnership with:


	Learn how to implement a successful fundraising campaign for the giving season, and how you can use it to build your strategy for 2006 and beyond. » Donations

	Volunteers help charities extend their missions and realize their goals. Find out how to recruit volunteers online during the holidays and all year 'round. » Volunteers

	Get the message out to your current and prospective donors and volunteers Here are some useful tips on how get the most out of your campaign. » Marketing

•	Winter is a time of need: The coldest months of the year are hardest on homeless people, seniors living alone, poor children and families.
•	The holidays are a time for compassion: Donors are most likely to give during the holiday season.
•	Tax benefits: Giving before year's end provides a tax deduction in the current year.

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