Action Alerts

Action alerts use the power of the Internet to encourage people to take a specific action. This can include signing e-mail petitions, contacting elected officials or the media, or participating in a rally or demonstration.

Use these resources to create your own e-mail action alerts:

• The CapWiz product from Capitol Advantage helps individuals become more involved in the political process. Nonprofits can use CapWiz to power their online advocacy campaigns.
• Learn more about Designing Effective Action Alerts for the Internet from Phil Agre.
• e-base, developed by TechRocks, is free software developed for nonprofits to provide a central place for tracking names, memberships, responses to organizational mailings, and more.
• DonorDigital helps nonprofits develop online advocacy campaigns.
• The Organizers' Collaborative provides a list of activism and advocacy resources that includes grassroots organizing and movement building resources.
• To create effective e-mail lobbying campaigns, read Is it Outreach, or is it Spam?